DAP Products chose to partner with Benchmark to design and build a brand new custom trade show exhibit. The goal of this project was to design a booth that allowed for their products to be used for demos that could simulate real-life examples while on the show floor. A modular design was implemented to give DAP Products the flexibility to scale the booth up and down in size as needed to accommodate different events and trade shows. Benchmark provided a turnkey trade show program including design, fabrication, warehousing, installation and dismantling of the exhibit, and on-site show management services. This suite of services provided DAP the opportunity to focus first on their clients, product placement, and their sales strategy, while entrusting Benchmark to execute and manage their trade show presence.
